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Preferred term

rhetoric  

Type

  • Domain

Definition

Scope note

  • Information Rhetoric (/ˈrɛtərɪk/) is the art of persuasion, which along with grammar and logic (or dialectic – see Martianus Capella), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Taking place in Athens in the early fifth century, the demos "the people" created "a strategy for effectively talking to other people in juries, forums, and the senate". Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies; he calls it "a combination of the science of logic and of the ethical branch of politics".

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http://vocabs.rossio.fcsh.unl.pt/morais_domains/0033

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